The brand rules the roost globally with a massive 40% market share and $25.1 billion in sales. And the smokers arent far behind. Publication Date: Jan 2021. That said, mainstream media has been writing about them since at least 2014, when actress Hsu Pan Htwar opened Vape City in Yangon, which was billed as Myanmars first e-cigarette retailer. This is why the brand is still famous amongst smokers. Myanmar Myanmar Japan Tobacco Co. Suite No: #08-01 to #08-10, Junction City Tower, 3/A, Corner of Bogyoke Aung San Road and 27th Street, Pabedan Township, Yangon, Myanmar Tel: +95 942605648 Careers We offer careers in sales, marketing, finance, logistics, manufacturing, research and much more. This is a site license, allowing all users within a given geographical location of your organization access to the product. One of the most ported outcomes of the February 2021 military coup on Myanmars tobacco industry is the nationwide consumer boycott of Military-owned cigarette brands such as Red Ruby and Premium Gold, resulting in these brands are losing significant volume share. Some date back to the emergence of cigarettes in 16th-century Europe. Transnational tobacco corporations take advantage of globalised production and distribution networks and economies of scale to promote their brands.. But Dr Aung Tun, an adviser at the Ministry of Health and Sports, told, The e-cigarette products imported from China are also often sold with health cautions and instructions written only in Chinese, which are of little use to consumers in Myanmar. Smokers often fail multiple times to maintain their resolve to stay away from smoking. While in past centuries snuff and cigars were among the more popular methods of enjoying tobacco, the early 1900s ushered in mass cigarette production, and the modern cigarette was born in 1913 with R.J. Reynolds Camel brand. It even had a Royal Warrant, which was revoked only in 1999. Factory-made cigarettes, when contrasted to roll-your-own cigarettes, are called tailor mades . They have the right blend of smoothness, aroma, and delectable taste. Regardless, in-country production, which makes cigarettes much cheaper and more accessible than foreign imports, is ramping up. You can find mentions of Pall Mall in popular novels and video games. If you are happy with this select "Accept All". With a 40% market share and $25.1 billion in sales, Marlboro is hands down the worlds biggest cigarette brand. "It is my only remaining investment in the country, initiated nearly three decades ago under a very different circumstance," Lim said, adding, "I have always been a passive minority . Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. The cookie is used to store the user consent for the cookies in the category "Other. Be it the King Size standard or an ingenious way of tobacco stuffing that made cigarettes smoother, Pall Mall was ahead of the curve. It branched out to the US and Canada in the 1900s. Via helps you navigate a fast-changing digital marketplace. Muratti burst onto the scene in 1821, which makes it the oldest surviving cigarette brand. And, regarding how to quit smoking, we are here to help. By clicking "Accept all", you consent to our use of cookies, or visit "Cookie Settings" to provide a controlled consent. On October 3, 2019, the ministry warned on its . India warned of an epidemic of e-cigarette use among young people when it imposed the ban last September. The journey to de-addiction starts with a reason. The ideal entry-level account for individual users. Beverages, personal hygiene products, food- stuffs, restaurants, automobiles, electronic equipmentthe list goes on. Earlier, smokers were required to roll their cigarettes independently, which was a hassle. Myanmar Cigarettes, 2020, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Myanmar Cigarette market. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. Pocket Nicotine is the FIRST Myanmar's most reliable vape/e-cigarettes supplier, and the official distributor of RELX and FLOW. These cookies ensure basic functionalities and security features of the website, anonymously. The different types of cigarettes produced by Davidoff are Gold, Classic, Supreme, Mild, and Menthol,, among others. Worst still, smoking kills over seven million active and 1.2 million passive smokers worldwide in a given calendar year. Closed System Rechargeable (including starter kits), Open Vaping Systems Charging and Vapourising Devices, Gain competitive intelligence about market leaders, Track key industry trends, opportunities and threats, Inform your marketing, brand, strategy and market development, sales and supply functions. The United Kingdom, however, has taken a different approach, one focused on harm minimisation. When in the early 1940s, the brand adopted filters, an aggressive ad campaign was launched with a tagline, Only the flavor touches your lips. The owner said she was unaware of the ministrys plan to ban e-cigarettes. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Set Up FREE Account Submit Release. He is mistaken: Myanmar banned the sale of tobacco to minors aged under 18 in 2006, when the government introduced a tobacco control law that also prohibits all forms of tobacco advertising, the sale of individual cigarettes and requires health warnings be printed on tobacco products. As soon as this statistic is updated, you will immediately be notified via e-mail. We are also willing to cooperate with [Myanmar] officials to help smokers quit, like many organisations and communities in the United Kingdom are doing with e-cigarettes., But Aung Tun, the Ministry of Health and Sports adviser, was dismissive of the harm minimisation argument in favour of e-cigarettes, and claimed that they have similar health effects to normal cigarettes. According to MayMyatCho, the Myanmar country coordinator for theSoutheast Asia Tobacco Control Alliance (SEATCA),official sentinel surveysclearlyshowthat male smoking rates dipped from a peak of 48.6% in 2003, the year BAT left Myanmar, before climbing to 46.8% when the firm returned in 2013 and increasing sharply to 60.3% last year. Volume sales of tobacco products have been in decline in Myanmar for several years and demand continued to fall throughout 2020 and 2021. But opting out of some of these cookies may affect your browsing experience. The 2014 STEP Survey found an adult smoking prevalence of 26.1% (43.8% men and 8.4% women). Smokers prefer Pall Mall for its delectable taste, fuller flavor, and distinct undertones of licorice. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. The brand saw the light of day in 1873, Thanks to its founders, Richard Benson and William Hedges. And, if you happen to stay away from cigarettes for a few months, the possibility of cancer are lowered. And, feel free to take a behavioral therapy to help you plan your de-addiction journey and stay on track. Myanmar Cigarettes, 2020, is an analytical report by the publisher that provides extensive and highly detailed current and future market trends in the Myanmar Cigarette market. Great taste, exceptional smoothness, and attractive packaging brought phenomenal success to Insignia cigarettes. Production volume of cigarettes in Myanmar from 2010 to 2018 (in billions) [Graph], Ministry of Defence (Myanmar) (Economic . Myanmar's population of 50 million plus clearly holds a great deal of attraction for foreign produc- ers and distributors. Currently, you are using a shared account. Reasons to Buy The brand is associated with luxury, which also reflects in its presentation. Its little wonder. Lucky Strike started as chewing tobacco in 1871 and transitioned into cigarettes in the 1900s. Following strong double-digit current value growth in 2021, apparel and footwear turned to decline in 2022, with sales falling across all categories except, Although the eat-in format in limited-service restaurants dominated value sales pre-pandemic, it was already losing ground to takeaway and home-delivery options, Thailand contended with a third wave of COVID-19 in 2021, which led case numbers to soar, with deaths climbing to double- and triple-digits a day in 2021. We use cookies to analyze our traffic in order to give you the most relevant experience by remembering your preferences and repeat visits. Are you interested in testing our business solutions? Meanwhile, in 2013, market research firmEuromonitor identified Myanmar as one of the top 20 potential markets for consumer goods companies globally,on account ofincreased investment along withpopulation growth and namedtobacco as one of the seven key industries in thenationof about 55 million people. At times, smokers attempt to quit without a plan in place. Japan Tobacco International(JTI), British American Tobacco(BAT) and the state-owned China Tobacco now all have a presence there. MJT produces the internationally known brands of cigarettes, Mevius (formerly known as Mild Seven) and Winston, for the Myanmar domestic market and also exports its products within the Asia Pacific region.Over 150 new direct and indirect jobs have been created thus far with additional opportunities anticipated to follow in the coming years. Tobacco in Myanmar [4] As of August 2020, packs of 20 cigarettes with a market price of K600 each attracted an excise tax of K120 with taxes increasing for expensive locally produced brands. Similarly, thesurveysshowed female smoking rates were at13.7%in 2003,but this had increasedto 18% in 2015. We also use your market data in our Strategic Business Process to support our business decisions. Also, taking quit-smoking therapies and medication can help. They manufacture Gold Flake with high-quality golden tobacco, hence the name. Which are the leading brands in Tobacco in Myanmar? The name was inspired by the Empire State Express locomotive No.999, which he boarded on visiting the states in 1893. However, some of the top cigarette manufacturers, think Rothmans, Philip Morris USA, Japan Tobacco, and British American Tobacco use the Benson & Hedges trademark in different regions of the world. Things are going astray because of the lack of law enforcement.. The combine Revenues of the World's Six Largest Tobacco Companies are more than USD 346 Billion, which is 73% Larger than the Gross National Income of Portugal. This product is a market research report. A new and potentially lucrative consumer market awaits and the marketers of global brands are lining up. Yet, people smoke. These cookies track visitors across websites and collect information to provide customized ads. Accessed March 04, 2023. https://www.statista.com/statistics/1061537/myanmar-production-volume-of-cigarettes/. Wonder why they are costlier than other most popular cigarette brands? Demand for the Red Ruby brand dropped sharply due to a consumer boycott stemming from the brands links to the military junta. How is the operating environment for Tobacco changing? For now, the sale and use of e-cigarettes remains legal because the 2006 Control of Smoking and Consumption of Tobacco Product Law does not mention them. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. Chaos since the coup The cookies is used to store the user consent for the cookies in the category "Necessary". It employs about 1,000 people in the country. Either way, he said, they are being imported illegally. For brands costing K1,001 per pack or more, the level of excise tax is K420 per pack. At the height of military rule in the 1990s, approximately 500m sticks were produced in the countryannually, according to official government statistics provided by SEATCA. An increasing tide of production is difficult to stem, especially while the novice government has serious political, economic and social challenges it must now manage. Camel has a loyal customer base, globally. Now, they measure 84 mm (length) and 24.75 mm (diameter). 2023 Euromonitor is privately owned & trademarked. MFI went on to trust Dr. Sai Sam Htun with more consumer goods products ranging from soft drinks to beer and rum. all employees of a single company, [email protected] +44 (0) 20 7947 2960. We are able to maintain our position in the market because we only sell high quality products.. You also have the option to opt-out of these cookies. The National Tobacco Control Committee led by the Minister of Health and Sports will meet later this month to take up the issue, he said. We also use third-party cookies that help us analyze and understand how you use this website. Members work with our team to shape our editorial direction and hold us accountable. Since 1931, Parliament has offered unrivaled smoothness, immersive flavor, and creamy taste, making the brand a rage among smokers worldwide. Consumer tastes should continue to favor filter varieties and Virginian blends will dominate, although in the long-term the growth could be in American blends. They take advantage of limited and/or poorly [enforced] tobaccocontrol regulations in aggressive marketing campaigns that include some combination of traditionaladvertising and sponsorship ofsports, music andcultural events, which can also lead to access to policymakers, MacKenzie said of the firms strategies globally. What is the market size of Tobacco in Myanmar? The company branched out to the US in 1902 with a production facility in New York. Its popularity is intact even today, being the best-seller for Reynolds, alongside Camel and Newport. Myanmar is far from the only country grappling with how to regulate e-cigarettes. It does not store any personal data. Parliament isnt just a brand. Myanmar Tobacco General News Topics; Specialized News Sections on Myanmar Tobacco General. Both smokers and bystanders are equally at risk. January 10, 2020. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Ye Mon and Eaint Thet Su. The impoverished nation of 60 million people emerged from a half-century of isolation and brutal military rule two years ago. The owner of one well-known e-cigarette retailer said her products are produced in the US and shipped to Myanmar via Malaysia, where the government began regulating e-liquid ingredients and vape sales to minors in 2018. Use Ask Statista Research Service, Leading food retailers by market share Singapore 2022, Food product import value Singapore 2011-2020, Household expenditure breakdowns Singapore 2018, Private consumption expenditure food and non-alcoholic beverages Singapore 2013-2022. Innovative marketing has driven success for Marlboro. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. Every customers requirement is unique. Alongside other lifestyle factors, smoking is the leading cause of erectile dysfunction in men. Thats where cigarette brands kick in, catering to diverse tastes, budgets & availability requirements. When, I do not recommend trying e-cigarettes, he told, ASEAN Tobacco Control Atlas: ASEAN Region, Article 13: Tobacco Advertising, Promotion and Sponsorship, The Stop Tobacco Pollution Alliance (STPA), Myanmar government bows to industry pressure, delays implementation of standardized tobacco packaging by 12 months, Vietnam: Tobacco control is losing ground. The quality justifies the price tag. But the growing prevalence of e-cigarettes has also caught the attention of the Ministry of Health and Sports. The American brand has outsold every other cigarette brand since 1972. One of the more insidious, less-well-known avenues used by Big Tobacco to influence government policy is via the International Tax and Investment Centre (ITIC), which Mackay described as a front organisation for the alcohol, tobacco, oil and food industries that sets up secretive meetings with government officials worldwide to pressure them into keeping taxes low. BAT, which had ajoint venture with a military-owned company until leaving Myanmar in 2003following a concerted campaign by overseas human rights activists,has invested $50m to build its factory on the outskirts of Yangonto begin producing its London brand ofcigarettes the top-selling brand before Red Ruby took its mantle in the intervening years. How have national lockdown and enforced home seclusion following COVID-19 impacted sales? Classic cigarettes made it to the market in 1979 as a luxury brand. Statista. If not, select "Manage Preferences" to learn more about managing your cookie preferences. The name connotes a blend as rare as gold during the gold rush era. Parker & Simpson The Brand: Parker & Simpson is one of the cheapest cigarette brands on the market. Consumer and brand insights and preferences in various industries . By 1939, Dunhill cigarettes were unleashed in the US. In 1996, Loi Hein Company Ltd. was established. The WHO predicts that tobacco use will cause 8.4 million deaths annually by 2020, 70% of which will occur in developing countries. The brand took over the king-size cigarette market, which had a meager 5% share of the total market. Come 1971; the brand introduced Gold Flake Kings, which set the new standard in size. I bought one that cost K35,000, which was all I could afford, but the quality was not good, said the resident of Yangons Kamaryut Township.